About Us
Core Value
The Festival promotes and raises awareness of global cinema in all of its forms as art and culture that upholds the value of humanity.
Vision
To celebrate the splendor of Malaysian and international cinema art in a spirit of humanity and build sustainable connections in the film art industry.
Mission
To discover and advocate the talented Malaysian and international filmmakers
To attract the festival-goer and cinema-lover to visit Malaysia
To gather the international cinema enthusiasts
Background
The Festival is established with both the Competition and Non-Competition sections.
The Competition section serves the objective to champion and spotlight the emerging filmmakers who have directed three feature films or below.
The Non-Competition section focuses on Malaysian premiere works, highlighting World Cinema, Asian Cinema, and Malaysian Cinema. In addition, the Retrospective and Classic Film Screenings are also included in the Non-Competition section.
Joanne Goh – Founder and President
Joanne Goh started her career in entertainment by organising concerts both locally and internationally. In her twenty-plus years in the industry, she has coordinated, managed, and arranged over a hundred concerts and showcases – with a combined revenue of almost a hundred million USD in ticket sales.
In more recent times, she has taken up new challenges in the film industry, and has since worked on many local and international films as an EP (executive producer) or a producer. Her passion for entertainment and film hasn’t stopped, however, and in 2016 she founded the Malaysia International Film Festival (MIFFest). In the last five years, the MIFFest has helped put Malaysia on the metaphorical map, attracting top-tier filmmakers to the country from all around the world. To her pride, it has become a platform to facilitate artistic and cultural exchange both locally and internationally.
